• Paper Presentations

    The Future of Corporate Sustainability from Academic Perspective

    11.19 DAY 2

    08 : 30 - 12 : 00

    10F Chang Chin Room

  • Hsiang-Lin Chih

    Dean, College of Business,

    National Taipei University

    Dr. Hsiang-Lin Chih is a Professor of Department of Finance and Cooperative Management at National Taipei University, and also an Adjunct Professor at National Taiwan University.


    His research interests are Corporate Social Responsibility, Corporate Finance, Sustainability.

    Chang Chan

    Chair, Department of Finance and Cooperative Management, National Taipei University

    Dr. Chang Chan is Chair of Department of Finance and Cooperative Management at National Taipei University.


    He was the Director of Center for Corporate Sustainability. His research interests are Capital Market and Corporate Social Responsibility.

    Yu-Shan Chen

    Chair, Department of Business Administration, College of Business, National Taipei University

    Dr. Yu-Shan Chen is a Judge Member of Environmental Protection Administration Executive Yuan in Taiwan and the Chief Editor of Journal of Business Administration in NTPU.


    His research interests are Strategic Management, Green Management, Patent Analysis, Technology Management and Business Ethics.

  • Does Air Pollution Hurt Innovation? Evidence from China

    We examine the effect of air pollution on innovation activity by studying city-level patenting activities and Air Pollution Index (API) in China. We use a novel quasi-natural experiment of China’s Huai River policy, which provides subsidy for winter heating to cities north of the Huai River but not to cities to the south, to estimate the impact of air pollution on innovation performance. Based on spatial regression discontinuity design, we find that API is 8.565 higher in the north and the number of patents per city is 29.1% lower in the north. Further analysis shows that a one-unit increase in API is associated with 6.7% reduction in the number of patents per city, suggesting that air pollution significantly impedes innovation activities.

    Yanzhi Wang

    Professor in Finance, National Taiwan University

    Ph.D in Finance, National Taiwan University Yanzhi (Andrew) Wang is a Professor at the College of Management at the National Taiwan University. Before arriving at NTU in 2012, he was an Associate Professor at Yuan Ze University. He received his PhD in Finance from Department of Finance at National Taiwan University in 2005. His research examines corporate finance issues, especially in innovation and payout policy. His works have been published in the Journal of Financial Economics, Accounting Review, Journal of Financial and Quantitative Analysis, and Research Policy.

  • A Successive Model of Knowledge Sharing Behavior through Mobile Instant Messaging Apps

    Online social networks offer appealing ways for interaction and communication. In recent years, people have become used to receiving, obtaining and sharing a great deal of information or knowledge in this way. However, these apps may also raise concerns about differences between topics or users. Developing a principled understanding of how people assess the credibility of mobile instant messages and share information is a critical stage in this process, which may allow us to determine the whole process of information sharing on mobile instant messaging apps. Given the uniqueness of mobile instant messaging, this study enriches our understanding of why and how credibility evaluation and information sharing matter in mobile instant messaging. Moreover, we studied how prominence and interpretation work together to determine credibility on mobile instant messages and drew on a successive knowledge sharing behavior theoretical model to explain the determinants affecting users’ information sharing intentions

    Tsung Hua, Tsai

    National Taipei University/ PhD student/Lecturer

    Tsung Hua, Tsai is a lecturer in College of Business at National Taipei University, Taiwan, R.O.C. He studies in Ph.D. program in National Taipei University and holds a master degree in institute of information systems and applications from National Tsing Hua University, Taiwan. His work focuses specifically on knowledge sharing intention and behavior on social network systems.

    Wen-Chang, Fang

    Distinguished Professor, Department of the Business Administration, National Taipei University

    Wen-Chang, Fang is a Professor of Department of the Business Administration, National Taipei University. He received a PhD degree from Northwestern University, USA. His research focuses are mainly on electronic commerce and network externalities. He is now also chief editor of the Electronic Commerce Studies, a quarterly academic journal in Taiwan. His research papers have been published at Journal of Management, Journal of Information Management, Management Review, Chiao Da Management Review, Journal of Management & Systems, Sun Yat-Sen Management Review, Asia Pacific Management Review, Entrepreneurship & Regional Development, CyberPsychology and Behavior, Industrial Marketing Management, Expert Systems with Applications, and Journal of Business Ethics.

  • The Drivers of the Green Trust Formation: Evidence from Taiwan and Japan

    This study is the first work examining two drivers and employs a supplier-oriented driver and a customer-oriented driver to form the green trust. The supplier-oriented driver deems green trust as arising out of the business-visionary value expressing global environmental value constitutes the cognitive processing factor. The customer-oriented driver deems green trust as arising out of the environmental values recognized and held by consumers constitutes the cognitive appraise factor. This study operated a survey and designed questionnaires with two kinds of languages (Chinese and Japanese) to collect 400 valid questionnaires who had purchased environment-friendly products within Taiwan and Japan. Amongst, 200 came from passengers on China Airlines and 200 from passengers on Japan Airlines to obtain Taiwanese and Japanese passengers, respectively. The empirical study employs structural equation modelling. The results showed that the customer-oriented driver had a more significant influence on green trust formation. This path indicated that the consumer-oriented value had the most substantial positive effect on green value sharing, which positively influenced green trust formation. However, the supplier-oriented driver indicates that the business-visionary value does not influence on green trust comes through its impact on green marketing communications.

    Tser-Yieth Chen

    Graduate Institute of International Business, National Taipei University/ Professor & Director​

    His main research interests are marketing management, technology management, service management, and performance management. His more than fifty articles have been published in Service Industries Journal, International Journal of Service Industry Management, Journal of Business and Psychology, International Journal of Human Resource Management, European Journal of Operational Research, Journal of Operational Research Society, Energy Policy, Sustainability, and Applied Economics Letters etc.

    Ying-Rong Chen

    Department of Business Administration, National Taipei University/ Ph.D. candidate

    1.Director-General of Department of transportation , environment, natural resources Executive Yuan, ExecutiveSecretary of the Environmental Protection Group, Executive Director of the Taiwan Post Association, Director of Yangming Shipping Company.


    2. Director of the Finance Bureau of Taipei City Government, Executive Director of Taipei City Economic Development Committee, Member of Taipei City Planning Committee, Director of Taipei Fubon Bank.


    3. Director of National Housing and Urban Renewal Center, Supervisor of Taiwan Port Corporation, Supervisor of Chunghwa Post Company.

    Chi-Jui Huang

    Department of Finance and Cooperative Management, National Taipei University / Professor

    Professor Huang was the Associate Dean, College of Business. He was the Commissioner, Department of Economic Development, Taipei City Government. Prof. Huang was also the Director of board, Small and Medium Enterprise Credit Guarantee Fund of Taiwan, and Consultant of The Bankers Association.


    His main research interests are marketing management, sustainability, and corporate social responsibility. His more than ten articles have been published in Asia Pacific Journal of Management(SSCI), International Journal of Physical Distribution & Logistics Management(SSCI), Journal of Product & Brand Management(SSCI), Journal of Management and Organization(SSCI), Sustainability(SSCI), Asia-Pacific Journal of Accounting & Economics(SSCI), International Journal of Strategic Property Management(SSCI), Corporate Governance (ABI), Journal of Financial Studies (TSSCI), Sun Yat-Sen Management Review (TSSCI), Mainland China Studies(TSSCI), Fair Trade Quarterly (TSSCI) and other leading Taiwanese academic journals.

  • Investigating how sustainable products drive the utilitarian and hedonic outcomes of m-shopping during the COVID-19 in Taiwan and Malaysia?

    M-shopping is a kind of service innovation with virtual retail motives. It offers both utilitarian and hedonic benefits to users. Further, the ‘anywhere and anytime’ characteristics of m-shopping are suitable for consumers to overcome lockdown and movement control during current COVID-19 pandemic. The objective of this paper is to investigate how sustainable products drive the utilitarian and hedonic outcomes of m-shopping during the pandemic in Taiwan and Malaysia. Data collected from 60 semi-structured interviews in Taiwan and Malaysia revealed contrasting value focus or orientation. While most Taiwanese derived both utilitarian and hedonic satisfaction from purchasing sustainable products via m-shopping, the Malaysians are more concerned about using the mobile medium for utilitarian aspect of searching and buying sustainable products. This paper extends the understanding of consumer decision process/motives regarding sustainable products.

    Kim Choy Chung

    National Sun Yat-sen University, Kaohsiung/Associate Professor

    Dr Chung is a dedicated academic who excel in teaching and research. He values academic integrity and strives to ensure that his students are able to translate knowledge gained from the classroom into the workplace. Prior to joining academia, Dr Chung is an entrepreneur in the field of early childhood education, marketing communication, retail and information technology. His multi-disciplinary background and cross-cultural experience enables him to communicate well with his peers and students from diverse backgrounds. Dr Chung has travelled widely, and is a recipient of several awards in academic and teaching excellence.

  • The Impact of Old Products and New Ideology on Consumers’ New Product Purchase Intention.

    This research aims to examine consumers’ perceptions of old products and new ideology i.e. a firm’s green concepts and corporate social responsibility (CSR) practice, and their impact on new product purchase intention in the food industry. The perceptions of such are divided into cognitive and affective aspects. Structural equation modeling (SEM) was used for data analysis across a sample of 370 respondents collected from those who have ever purchased leisure food in Taiwan. The results indicated that consumers tend to make the decision by themselves instead of taking other's opinions when purchasing leisure food. The affective feeling towards the old products is also a key to consumer’s repurchase behavior. This research also observed that consumers are keen on green products but not enough to form purchase intention compared with the products produced by companies practicing corporate social responsibility (CSR). This research confirmed that consumers would be influenced by how they feel about the old products when it comes to new product consideration.

    Jia-Rong Wu

    Economics and Statistics Group Planning Office, Food Industry Research and Development Institute / Associate Research Scientist

    Wu, Jia-Rong is an Associate Research Scientist of Food Industry Research and Development Institute in Taiwan. In July 2020, Jia-Rong completed her MBA degree in National Taipei University, Taiwan.

    Maureen Pei-Fang Li

    Graduate Institute of International Business, National Taipei University / Assistant Professor

    Li, Maureen Pei-Fang is an Assistant Professor of Graduate Institute of International Business at National Taipei University in Taiwan. She completed her PhD degree in Marketing in Oxford Brookes University, UK. Her research focuses on consumer behavior on technological products, green/sustainable concepts and cross-cultural research.

  • Can We Buy Loyalty from Customers? Subscription of Online Service

    In 2020, a novel coronavirus (covid-19) epidemic broke out globally. It not only caused panic in human society, but also affected and changed the habits of human society and economic activities. People's living habits, including consumption and shopping, are changed by panic caused by epidemics. Affected by this, consumption and shopping methods are forced to reduce the opportunities for shopping in physical stores and switch to online shopping as much as possible, which has also promoted the rapid growth of online shopping sales.


    However, when the severity of the epidemic slows down, consumers will eventually resume their consumption decision-making mode without being affected by the external environment. The gradual disappearance of external environmental influences will once again have a major impact on online shopping. What measures should online shopping service providers (online shopping service providers) take to retain customers? Especially consumers who are forced to use online shopping due to this epidemic. This study derives four factors and one moderator that affect consumers’ adoption of subscription of online services.


    Wang Pao Hua

    e-Cloud Mobile Technology Corp. / CEO

    The author had an information management background in his early days. He served in the computer center of the Taiwan Stock Exchange for ten years. Later, he successively founded PROCO Information Co., Ltd., which focuses on financial information integration services, and WILL-Mobile technology Corp. based on mobile apps Development. e-Cloud Mobile Technology Corp. is mainly marketing technology. The past information background is difficult to meet the needs of the company’s business. The author re-learned business management and graduated from the executive master of Business Administration of National Taipei University in 2019, and continues to study in the doctoral program of business management at that school.

  • Measuring Decent Work: An Exploratory Study

    A framework for decent work indicators was developed by the ILO based on the results of the International Tripartite Meeting of Experts on the Measurement of Decent Work, at which the following four strategic pillars of decent work were proposed: workplace rights, full and productive employment, social protection, and promotion of social dialogue. Studies on decent work mostly involve qualitative research focusing on macroeconomics or policy. In addition to analyzing decent work in the context of the country as a whole, studies have been conducted to address decent work in some specific professions or populations. Although decent work scales for general workers have been developed using psychological knowledge and theories, as well as scales focusing on knowledge workers in response to the rise of the knowledge economy, these scales are inadequate because they are not based on a comprehensive view of organizations and corporations. Started from a questionnaire for managerial level employees, this study responds the need to address the differences between managerial and non-managerial positions when designing the Decent Work Scale (DWS). After summarized qualitative analysis with exploratory and confirmatory factor analysis, a revised DWS is finally proposed to offer a way of measurement for future studies.

    Shyh-Jer Chen

    Institute of Human Resource Management, National Sun Yat-sen University/ Distinguished Professor

    Professor Chen served as a distinguished professor since 2011. He joined NSYSU, National Sun Yat-sen University (AACSB-accredited university), Taiwan (R.O.C.) since 1995. During his teaching career, Professor Chen was nominated and continuously served as directors of HRM institute, Management Research Center, convener of National Science Council, and dean of college of management. Also, as a Phi Kappa Phi Member, he was provided Fulbright visiting scholarship for twice. Professor Chen just went back from University of Washington as a visiting scholar. Based on his academic performance in the early year, Professor Chen constantly awarded as McNatt Award in Labor Economics, Chiang Chin-kuo Doctoral Fellowship, Young Scholar Award, and various Outstanding Research Award. Professor Chen’s research interests include labor relations, human resource management, economics of education, and family business. Additionally, he is an active scholar columnist, who shares his idea on popular issues in column named Opinion of a Taiwanese management magazine, Commonwealth. He’s currently once again invited to serve as a Senior editor of Asia Pacific Journal of Management, an AAOM official Journal, after his five-year tenure ended in 2015. Professor Chen is a dedicated teacher to his teaching career for both graduate level human behavior in workplace, seminar in relationship of industry and human resource, ethics and social responsibility, business research methods, and doctoral level seminar in family business studies.

    Yi-Hsien Wang

    Graduate Institute of Human Resource Management at National Changhua University of Education/Assistant Professor

    Yi-Hsien Wang is an Assistant Professor in the Graduate Institute of Human Resource Management at National Changhua University of Education, and he received his Ph. D in Human Resource Studies from National Sun Yat-sen University (AACSB-accredited university), Taiwan (R.O.C.). His primary research interests contain structural equation modeling and multilevel model, culture and organizational behavior and human resources management. Professor Wang specializes in statistical and analytical softwares, such as SPSS, R and Mplus. He has published strategic HRM research and psychology in various journals including Journal of Human Resource Management Applied Research in Quality of Life, Journal of Management and Business Research, German Journal of Human Resource Management, Journal of Small Business Strategy, and Journal of Business Research. Also, his papers are published in nursing journals including Patient education and counseling, Journal of Pain and Symptom Management, and Journal of Advanced Nursing.

    Chiung-Wen Tsao

    Department of Business and Management at National University of Tainan/ Professor

    Chiung-Wen Tsao is a Professor in the Department of Business and Management at National University of Tainan in Taiwan, she received her Ph. D in Human Resource Studies from National Sun Yat-sen University (AACSB-accredited university), Taiwan (R.O.C.). Her primary research interests include strategic human resource management, the role of women in organizational value creation, and the people management issues in the family enterprise. She has published Family business and strategic HRM research in a variety of outlets including Family Business Review, German Journal of Human Resource Management, International Journal of Human Resource Management, Journal of Business Research, Journal of International Migration and Integration, Journal of Small Business Strategy, and Sun Yat-sen Management Review.

    Wen-Lin Hsu

    Institute of Human Resource Management, National Sun Yat-sen University/Research Assitant

    Wen-Lin Hsu serves as a research assistant under Ministry of Science and Technology projects hosted by Professor Shyh-Jer Chen. Since August, 2018, she has involved in multiple projects and research activities, including researches on strategic HRM in Taiwanese family business, foreign female spouses in Taiwan and HRM in electronic commerce. Two of these papers have been accepted and published as book chapters in “Smart Electronic Commerce II” and “A Research Agenda for Family Business: A Way Ahead for the Field.”

  • The Longitudinal Aspect of the Green Innovation Addoption

    The purpose of this study is to understand how the five perceived attributes, introduced in Diffusion of Innovation(DOI) theory, changes after the product’s introduction in potential customer’s mind. This study focuses on investigating whether and how gogoro’s perceived relative advantage, compatibility, complexity, trialability, and observability chages after its introduction to the market. We also studied how potential consumers’ considerations in economics aspect and their environmental consciousness influences their adoption decision. We collected data employing an Internet questionnaire. We received 304 valid questionnaires.


    The results showed that compatibility does decrease after the introduction stage, and electric scooter values relative advantage, compatibility, and observability less important. On the other hand, economic factor, measured by above-mentioned variables, moderated by actors’ environmental consciousness determines their adoption behavior..


    Yi-Nung Peng

    Assistant Professor, Department of Business Administration, National Taipei University

    Dr. Peng is an Assistant Professor of Department of Business Administration at National Taipei University. He received a PhD degree from Lally School of Management at Rensselaer Polytechnic Institute in 2006, and his research areas include embryonic technologies, beacon product theory, green innovation, and mindfulness in business.

    Po-Kai Wang

    Master Student, Department of Business Administration, National Taipei University

    Mr. Wang, native to Kaohsiung, Taiwan, entered the National Taipei University MBA program in September 2015 and stated to work on the research under the supervision of Dr. Peng, Yi-Nung in Spring 2016. Before, joining the NTPU MBA program he spent 4 years in the Economics department of the National Chi Nan University where he stated to get interested in business.

  • About NTPU, Collage of Business

    Pursuing The Truth and Serving The People.

    The goals of the College of Business include the training of interdisciplinary professionals and the integration of the sustainable business concept in various fields. Various courses aimed at sustainable business talents are developed using teachers’ interdisciplinary sharing and the guidance of experts from outside the school. The College of Business has upgraded from profit-oriented to responsibility-oriented education, becoming a true educational institution.

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